[
 {
  "slug": "hiza-power-walk",
  "name": "膝パワーウォーク",
  "company": "株式会社レミントン",
  "category": "膝サポーター",
  "model": "買い切り",
  "price_note": "1枚6,980円・2枚11,960円（記事LP経由）",
  "as_of": "2026-10-20",
  "orders": [
   7595,
   19069
  ],
  "orders_conf": "推定・低",
  "ad_direct": [
   7000,
   18000
  ],
  "ad_share": 0.9375937593759376,
  "channels": {
   "search": {
    "label": "検索エンジン（Google・Yahoo）",
    "total": [
     40,
     230
    ],
    "brand_seo": [
     30,
     130
    ],
    "brand_ad": [
     5,
     40
    ],
    "generic_seo": [
     0,
     10
    ],
    "generic_ad": [
     5,
     50
    ]
   },
   "amazon": {
    "label": "Amazon",
    "total": [
     550,
     800
    ],
    "brand_seo": [
     150,
     250
    ],
    "brand_ad": [
     50,
     100
    ],
    "generic_seo": [
     100,
     150
    ],
    "generic_ad": [
     250,
     350
    ]
   },
   "rakuten": {
    "label": "楽天",
    "total": [
     5,
     39
    ],
    "brand_seo": [
     5,
     30
    ],
    "brand_ad": [
     0,
     3
    ],
    "generic_seo": [
     0,
     3
    ],
    "generic_ad": [
     0,
     3
    ]
   }
  },
  "breakeven_cpa": [
   5600,
   7300
  ],
  "breakeven_mid": 6500,
  "aov": 9860,
  "ltv": [
   12700,
   15200
  ],
  "media_share": {
   "SmartNews": 0.546,
   "Yahoo": 0.364,
   "YouTubeショート": 0.037
  },
  "video_share": 0.088,
  "headline": "売上の大半は記事LPからの直販と推定。Amazon は月550〜800件で、一般ワードのスポンサー広告で取っている。指名検索はとても小さく、「広告で認知→検索で刈り取り」の経路は売上の1%前後。",
  "trend": "減り",
  "top_media": "SmartNews",
  "routes": [
   "記事・動画広告（SmartNews）",
   "Amazon一般広告"
  ]
 },
 {
  "slug": "mame-tetsu",
  "name": "レピールまめ鉄",
  "company": "株式会社feileB（ブランド名 レピールオーガニックス／東京都豊島区）",
  "category": "鉄分サプリ（フェリチン鉄）",
  "model": "定期",
  "price_note": "定期 初回3,218円・2回目以降7,538円（送料無料・回数縛りなし・解約は電話のみ）／単品8,618円",
  "as_of": "2026-10-20",
  "orders": [
   449,
   750
  ],
  "orders_conf": "推定・低",
  "ad_direct": [
   6,
   22
  ],
  "ad_share": 0.02335279399499583,
  "channels": {
   "search": {
    "label": "検索エンジン（Google・Yahoo）",
    "total": [
     13,
     63
    ],
    "brand_seo": [
     10,
     40
    ],
    "brand_ad": [
     3,
     15
    ],
    "generic_seo": [
     0,
     5
    ],
    "generic_ad": [
     0,
     3
    ]
   },
   "amazon": {
    "label": "Amazon",
    "total": [
     300,
     450
    ],
    "brand_seo": [
     130,
     170
    ],
    "brand_ad": [
     40,
     70
    ],
    "generic_seo": [
     50,
     80
    ],
    "generic_ad": [
     80,
     130
    ]
   },
   "rakuten": {
    "label": "楽天",
    "total": [
     130,
     215
    ],
    "brand_seo": [
     80,
     130
    ],
    "brand_ad": [
     30,
     50
    ],
    "generic_seo": [
     20,
     30
    ],
    "generic_ad": [
     0,
     5
    ]
   }
  },
  "breakeven_cpa": [
   9500,
   18000
  ],
  "breakeven_mid": 13000,
  "aov": 3218,
  "ltv": [
   15000,
   26000
  ],
  "media_share": {
   "Instagram": 0.396,
   "Facebook": 0.375,
   "X": 0.098
  },
  "video_share": 0.81,
  "headline": "いちばん大きい入口は<b>Amazon（月300〜450件）と楽天（月140〜210件）の「まめ鉄」指名買い</b>。広告からの直販（公式の定期）は月6〜22件と推定で、広告費は膝パワーウォークの数百分の1と小さい。",
  "trend": "横ばい",
  "top_media": "Instagram",
  "routes": [
   "Amazon指名SEO",
   "Amazon一般広告"
  ]
 }
]